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adexchanger
3 天
Financial Services Advertisers In The UK Just Got Over A Frightful Meta Bug
Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented ...
adexchanger
4 天
The POV On Data Privacy As The Clock Ticks Down To A Second Trump Presidency
Reed Smith Partner Nikki Bhargava spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the ...
adexchanger
4 天
Operating Systems Are Now Battlefields – At Least In The CTV World
With so many streaming apps and platforms available on the market, TVs need operating systems. That means a battle for ...
adexchanger
5 天
AI Won’t Replace Human Creative, But It Can Save Hours In Research
A creative director shares his favorite use cases for AI, his favorite AI tools (and the ones he won’t trust yet) and best ...
adexchanger
5 天
In 2025, Marketers Should Regain Choice And Control
As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme ...
adexchanger
5 天
What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google
Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had ...
adexchanger
5 天
Meta Wants None Of Your Sensitivities; Brand Safety Is The New Political Punching Bag
Meta is preparing major changes in 2025 to “sensitive” classes of advertisers, including health and wellness brands, ...
adexchanger
8 天
Rumor: DoubleVerify Is Interested In Acquiring Lumen Research
Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...
adexchanger
8 天
Is Owning Content Actually A Conflict For DSPs?
Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?
adexchanger
11 天
Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)
Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...
adexchanger
10 天
Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors
There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...
adexchanger
10 天
How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel
Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...
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