“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the ...

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 ...

Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.

Why we care. Google’s new shopping features, powered by AI and integrated across platforms like Lens and Maps, offer more touch points for influencing purchasing decisions. However, the enhanced price ...