Launching a third-party marketplace is a popular way for brands to scale up and diversify their online offering and revenue ...

Siggi Rakovich is Founder and CEO at Hunch, a creative management platform that helps performance marketers with solutions ...

A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

TV advertising has “never been stronger”, according to Jon Hewson, Managing Director at programmatic media specialist Audience Store. However, the shift in the way that consumers watch content – “we ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It invited users to discover their own superpower through a VR experience, ...

Customer experience touches all parts of the organisation, but who in the business should take ownership of the strategy? And what does it mean to be a ‘customer centric’ organisation? This chapter ...

The generative AI boom kick-started by ChatGPT in late 2022 has led to a number of companies and brands introducing conversational assistants. Powered by generative AI, these assistants introduce a ...

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...