Siggi Rakovich is Founder and CEO at Hunch, a creative management platform that helps performance marketers with solutions ...

A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...