The holiday season is the Super Bowl of the retail world-a high-stakes moment when brands compete fiercely for attention, engagement, and conversions. Yet in an increasingly saturated market, it’s ...
Sophie Crowther, Talent Partnerships Director at Billion Dollar Boy, unpacks a recent shift on social media that has seen long form content making a surprising comeback. In the age of quick-scroll ...
Advertising has a talent problem. Recent research has the industry as the worst for retaining its staff, with the average tenure of a UK marketing professional lasting only 2.8 years - far below the ...