PepsiCo expects the deals, which should close by the end of this year, to help it accelerate innovation meeting the growing demand for “positive choices” from North American consumers, as well as ...

To drive optimal product placement and management on store shelves, CPG manufacturers must prioritize data-driven decisions that enhance sales, profitability, and consumer satisfaction. By ...

Product innovation isn't just a game-changer; it's the key to staying ahead in a retail landscape that never stops evolving. Successful consumer goods companies are constantly tweaking their approach ...

Consumer goods companies are facing new opportunities and challenges in product innovation as they look to stand out at the shelf, resonate with consumers, and keep up with quickly shifting packaging ...

In order to navigate this complex environment, Lyons Wyatt suggested that companies get closer to the consumer through data to deliver targeted messaging, implement purchase-based audience ...

The drive for innovation has become more crucial than ever in the consumer goods industry. Faced with continued market challenges, staying competitive means anticipating and adapting with a vision for ...

Third-party partnerships are a key part of PepsiCo’s omni strategy. In order to improve its digital presence and meet the 70% of shoppers that are hybrid shoppers, the CPG is partnering with ...

The facilities allow Unilever to create small-batch product runs to test formulations while reducing waste and keeping efficiency levels up in production. Findings have resulted in a chocolate ...

The Estée Lauder Companies has long been a pioneer in using AI, and they’re now breaking new ground with their in-house Beauty Trends platform. In this episode, we’re talking with Raheel Khan, SVP of ...

Note to brands: Consumers are pretty forgiving when it comes to companies trying new tech-enabled retail experiences, indicating a prime opportunity for a few risky dice rolls. Walmart is leading fast ...

Campbell Soup Company has created a new cross-functional enterprise transformation office and tapped Dan Poland to lead it.

“They're also willing to give you the benefit of the doubt if you try something and fail, particularly within grocery,” said Gabriel Rozenwasser, research director at The Harris Poll. “So don't feel ...