随着全球奢侈品市场波动加剧，二线奢侈品牌的集体降价趋势引发了市场的广泛关注。近日，Burberry（博柏利）和Mulberry（玛葆俪）在最新财报中明确表示将推行降价策略，以应对业绩下滑。这种策略的背后，究竟隐藏着什么样的市场逻辑和品牌运营思路？本文将对此进行深入分析。

11月21日，北京商报记者梳理发现，Burberry博柏利、Mulberry玛葆俪等二线奢侈品品牌在最新财报中都强调了降价策略。Burberry将降低皮具售价并优化批发和奥莱渠道；Mulberry则计划将60%的产品定价低于1095英镑。另一边，爱马 ...

Analysts are gloomy on the future of struggling fashion brand Mulberry after another tough set of results, with Frasers ...

Mulberry Group Plc is aiming to sell most of its luxury handbags for less than £1,095 ($1,383) to broaden the struggling ...

Mulberry MUL-6.78%decrease; red down pointing triangle said its pretax loss for the first half of the year widened on lower ...

Mulberry Group on Tuesday said it was taking steps to streamline its operations and improve margins under its new CEO Andrea ...

Mulberry is banking on heritage and accessibility to revive its standing among Chinese luxury consumers.

Tuesday night's meeting was an important step for Mulberry because it marked the first time that its first elected officials ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

For months, the city of Mulberry hasn't failed to deliver figurative fireworks before it even officially begins its existence ...

英国品牌Mulberry新行政总裁Andrea Baldo表示，目标将公司大部分手袋价格控制在1,095英镑(1,383美元)以下，以扩大品牌的吸引力并促进销售。Baldo称 ...