A new viral Kendrick Lamar meme called “Mustard” has been making a lot of waves on social media, in the wake of the recent release of GNX, the rapper’s sixth album. This has surprised and excited many fans,

In a digital world where memes pop up and fade away faster than you can say "Kendrick Lamar," one particular gem has captured the collective imagination of netizens everywhere: the Kendrick Lamar Mustard meme.

In addition to tapping singers SZA and Deyra Barrera, the 17-time Grammy winner used production from frequent Taylor Swift collaborator Jack Antonoff as well as Mustard, the stage name of Dijon Isaiah McFarlane, who produced Lamar’s mega-viral hit “ Not Like Us .”