Mahindra and Mahindra has renamed its newly launched SUV, the Mahindra BE 6e to Mahindra BE 6 amid ongoing legal tussle with ...
On December 3, IndiGo filed a trademark infringement case against Mahindra Electric Automobile Limited in the Delhi ...
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...
The term BE is already a registered trademark with the automaker, representing its born electric platform that forms the ...
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...
Mahindra's BE 6E renamed to BE6 due to a legal battle with Indigo over trademark infringement. The SUV's market launch and ...
India's Mahindra and Mahindra said on Saturday it would rename its latest electric car, a significant move after aviation ...
Facing the legal battle, the Mahindra has renamed it 'BE 6e' SUV to 'BE 6' for the smooth launching in the market.
Mahindra & Mahindra contests IndiGo's trademark infringement suit over BE 6e, emphasizing distinction and uniqueness in court ...
India’s Mahindra and Mahindra said today it would rename its latest electric car, a significant move after aviation market leader IndiGo sued the ...
The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.