Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Auto major Mahindra & Mahindra on Saturday said that it will rename its newly launched electric SUV 'BE 6E' as only 'BE 6' amid the trademark tussle over infringement of '6e' between Mahindra & ...