In 2023, the iPhone Plus had an 11% market share, while the Pro’s share dropped to 19% and the base model’s to 43%. In only a year, the shares of the iPhone mini went from 7% to 1%.
Early in the iPhone’s life, Apple made only one model for everyone. Today, the company releases four flagships every year and also offers the iPhone SE and older models. It’s a lot to keep up ...