Comscore (SCOR) has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected TV-including co-viewing-by using ...
It is already available in Comscore’s flagship cross-platform campaign measurement solution, and other Comscore reporting and optimization tools. “Houses don’t watch TV, people do,” said ...
This new capability, already integrated into Comscore's digital video, cross-platform, and TV solutions, provides more accurate insights into viewer demographics by leveraging Big Data viewing sources ...
according to average minute audience (the closest streaming analogue to linear TV measurement) from TVision. That would make the Taylor-Serrano fight the most watched professional women’s ...
What is peak flow measurement? Peak flow measurement is a quick test to measure air flow out of the lungs. The measurement is also called the peak expiratory flow rate (PEFR) or the peak expiratory ...
That's what makes the Sansui OLED TV such a unicorn and hard to believe. After my initial few hours with the world's cheapest OLED TV, I needed to dive a bit deeper into this budget design and see ...