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A new study from the University of Waterloo has discovered why people prefer simple explanations and straightforward ways to ...

In 1994, the first banner ad ran online. Three decades later, the banner ad remains a staple of digital marketing. There are ...

People's preference for simple explanations of any situation is connected to their desire to execute tasks efficiently, finds a new study from the University of Waterloo.

Why do humans prefer a simple shortcut over a more complex solution? Researchers have found the answer in our brains.

Explore why the human brain prefer simple solutions, driven by psychological efficiency and decision-making principles.

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