This latest class marks a decade since the launch of the incubator program, which three years ago pivoted to focus on BIPOC ...

When I think of my most formative beauty memories, a few things come to mind: Stealing swipes of lipstick from my mom’s ...

Sephora announced the participants of its 2025 Accelerate incubator program, which span across hair care, makeup, skin care ...

Plus, the worth-it luxury beauty tool that makes her home feel like a spa.

In this makeup review, I will be applying and swatching the entire Makeup By Mario Brand. Mario is a celebrity makeup artist ...

Sephora’s epic Holiday Markdown sale is here, with up to 60 per cent off selected beauty products across Australia and New ...

Fake Sephora advent calendar ads on social media target consumers with offers that seem too good to be true. Learn how to ...

Sephora North America has selected eight BIPOC (Black, Indigenous, and People of Colour) brands for its 2025 Accelerate ...

Holding on to that eyeshadow palette for nostalgic reasons? You may want to think twice before dipping into it.

When you're the same age as the boom in online shopping and don't know life without YouTube, is there any wonder your a fiend ...

At a recent holiday soirée Sephora hosted in New York, Bustle chatted with the founders of some of this year’s buzziest brands to get the scoop on their biggest 2025 beauty trend predictions.