The global beauty retailer’s North America CEO shares what Sephora looks for in upstart brands—and how founders can prime ...

Stuck on what to buy during the 2024 Sephora Fragrance for All sale? The E! Shopping Editors are here to help with our top ...

An icon in the shape of a lightning bolt. Impact Link I saw a lot of changes in beauty trends during my 11 years at Sephora. But one question clients asked me always remained the same: Which ...

When I worked at Sephora, I loved finding high-quality beauty finds that didn't break the bank. Here are 9 of my favorite products that cost $25 or less. A Sephora Collection foundation is one of ...

Reddit communities focused more on personalised tips and products tailored to particular individual features, with an ...

I’ve been at Sephora now for almost 19 years, so I guess that means I like it. It’s been incredible. Beauty is a very generous industry. I love the time that I spend with the brand partners ...

Fake Sephora advent calendar ads on social media target consumers with offers that seem too good to be true. Learn how to ...

Retailers and brands are becoming louder around promotions, while consumers are increasingly hunting down deals.

At a recent holiday soirée Sephora hosted in New York, Bustle chatted with the founders of some of this year’s buzziest brands to get the scoop on their biggest 2025 beauty trend predictions.

New York’s acne whisperer is taking her brand beyond the metropolis.