Flipkart’s front-page jacket ad in the Hindustan Times and The Times of India last Sunday made waves on the internet as it ...

Print ads that run in local or national, daily or weekly news publications Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind ...

Interactive ads transform passive readers into active participants, blending nostalgia with innovation. Far from static ...

Statistically, Millennials consider print media as more trustworthy and authoritative and report a stronger emotional connection to messages delivered on paper. "Even though Millennials are the most ...

This surge in print advertising, especially notable during the festival season, is contributing to what could become one of the best years in recent memory for India’s print media sector. The ...

With more and more print advertising shifting to Mixed Reality (MR), Flam’s latest collaboration with GRT Jewellers showcases ...

Flipkart's innovative ad in Hindustan Times used a wet wipe to reveal hidden messages, sparking online praise for blending ...