Bueckers’ Nike G.T. Hustle 3, the first basketball sneaker created by a college player in the Name, Image and Likeness era, ...

This holiday season, Nike has featured some of the best sales in the sportswear game. Right now, basketball lovers are ...

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UConn women's basketball star Paige Bueckers is the first NIL athletes with a Nike player edition shoe. She shared the 'G.T.

In August, Bueckers also signed an NIL deal with Unrivaled, the new winter 3×3 professional league co-founded by Breanna ...

The Nike-owned startup became an example of how to build fandom around digital fashion. Now, it might be the canary in the ...

Saturday afternoon in the Briggate branch of JD Sports in Leeds, and a boy in grey joggers and a hoodie is perusing the ...

Nike is officially shutting down its virtual sneaker and fashion brand RTFKT. According to CEO Elliot Hill, Nike is ...

There is no better time than Black Friday to start shopping and stocking up on your essentials as many different brands and ...

Nike opens a flagship store on Toronto’s Bloor Street, offering 17,000 sq. ft. of premium products and innovative design in a ...

As part of the most recent drop, Nike and Jacquemus founder and designer Simon Porte Jacquemus also teamed on ready-to-wear clothing in the colors of the French flag: blue, white and red (with ...