When creating a new business or brand, one of the many issues to be considered is what to call it. For a designer, the most obvious naming choice is to use their own name, or a variant of their own ...
London (and its bi-annual stop on the fashion week circuit) always manages to deliver a wealth of inspiration for what this fashion capital has to offer. But who’s on our radar this season? Read on ...
Of her two brands – Effie Kats and Bayse Brand ... become one of the hottest names in Australian fashion? “For us, influencers, obviously, are very important … But there’s a lot ...