NBC Sports is Latest to Test NFL ‘Alt-Casts’ With EA Sports Madden Game on Peacock
Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...
NBC Sports Plans Alternate NFL Broadcast Based on ‘Madden’ Video Game Franchise
The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.