PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Years on and I'm still amazed by its transformative, instantly beautifying effect, and only wished I knew sooner that it could be more flattering than a more subdued option. I ask makeup artist Jamie ...

Choosing to put on a bold blush and lip should be celebrated and not limited to what meets the eye. In honor of breaking the ...

A product must tick every single box to become a tried-and-true staple—no exceptions!—even if it's already earned a ton of ...

By the Fireplace by Maison Margiela has a cult following for a reason. The long-lasting smoky, woody fragrance evokes nostalgia, reminding one of leisurely days spent lounging by the fireplace. A ...