This case study demonstrates how Mizuno, with almost no media budget, set out to convince runners to give their running shoes a chance. Given that the shoes' benefits were only felt when out on the ...

(Mizuno notes with a chuckle that the syndicated ... "And it's tiring, it's a lot on him. He is really running the train on ...

Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Mizuno has embraced all things Wave technology in tennis. The latest on ...