We consulted makeup artists, tested all the under-$15 formulas against the best blush at higher price tiers, and landed on ...

The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month.

Hey Y'all! This video is all about the best brushes to use when applying makeup. Follow the Vibes: Twitter: @makeupshayla ...

Maybelline’s The Falsies Lash Lift has big claims - here’s how the Stylist beauty team got on when they tried it. Last year, the number of women getting lash lifts rose by 32%. The treatment ...

What happened when a beauty editor put the viral Maybelline Lash Sensational Sky High Mascara to the test. If I’ve learnt anything from 18 months of oscillating lockdowns it’s that I’m a pro ...

This has become a challenge for Maybelline as makeup purchases are highly related to product trials which used to be dominated by offline store experience. Maybelline needs to find a new and better ...

Everyone talks about how hard it is to cut through the clutter, not every product has to deal with the kind of clutter that we do. In Boots, the UK’s biggest beauty retailer, there are 374 –... We’re ...

The Myntra End of Reason Sale is the perfect time to refresh your makeup collection, featuring amazing discounts on a wide ...

Cosmetics giant L'Oreal is introducing make-up recycling bins across 1,000 UK stores in an environmental push. Its Maybelline brand and recycling firm TerraCycle will install the recycling points ...