Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Partnership between Verizon and Barbie® includes a real-life Verizon Barbie StreamHouse experience in NYC, special content, ...

Barbie’s DreamHouse is moving into the digital age: Introducing the Barbie StreamHouse.

See Barbie's 1960s fashions, sit in her Dream House, and see dolls throughout the decades at this exhibit.

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

Barbie™: A Cultural Icon looks back at 65 years of the popular doll. The exhibit includes more than 300 artifacts, including ...

Rita Moreno is getting her very own Barbie doll. Mattel is releasing the new doll as part of its Tribute collection to honor trailblazing female figures. It features a floor-length black and gold ...