Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether ...

We rounded up our top Black-owned beauty products from hair, skincare, makeup, and fragrance to add to your routine.

Premium beauty brand Charlotte Tilbury is being sold to Barcelona-based company, Puig. Tilbury herself will maintain a stake ...

Hogwarts lovers, rejoice! There’s a new, magically good makeup collaboration out that you’ll want to get your hands ...

Align your experiential activations with the values and interests of your target audience. For example, a wellness brand ...

K-Beauty brand Neaf Neaf founded by Jeong Jiwoo will be available to order from January, and promises skincare products for ...

When it comes to personal care, many of us assume the products we use daily are safe. However, hidden within attractive ...

Kara Jillian Brown is the Beauty Editor of InStyle. She began her career at Well+Good, where she spent five years evolving ...

Côte Beauty founders Lennon and Yari were inspired to create a beauty brand that offers more than just safe products and ...

If you buy something through my links, I may earn a commission. Sometimes, you just gotta treat yourself! These beauty ...

From Dior's rose serum to the best eye cream of the year, hands down, these were our favorite launches of 2024.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...