If you want an absolutely massive, cinema-worthy TV in your living room, then this Samsung 98-inch Q80C QLED TV from Selfridges is a total bargain, relatively speaking. It’s now down to £2,999, from an original price of £5,499. That’s a giant £2,500 off its original retail price — and even £700 cheaper than its previous low.

What sets The Frame apart from traditional televisions is its unique ability to display art when not in use: with a simple press of a button, the TV transitions from a high-performance 4K display to an elegant showcase of digital artwork or personal photos.

Looking to elevate your home entertainment setup? The Samsung 55-Inch Class The Frame Series TV is currently 40% off for Black Friday. Whether you’re sprucing up your living room or investing in a high-quality TV that doubles as an art piece, this deal is too good to miss. It’s originally $1497.99 and is now $897.99, meaning you’ll save $600 total.