One factor may be the growing diversity of the Hallmark company, which now includes its flagship greeting card business, retail, home and gifts, Crayola and Crown Media cable networks. With 28,000 ...

At Hallmark alone — the largest manufacturer of greeting cards in the US, which had $3.8 billion in consolidated revenues in 2014 — there are 24 employees who are responsible for writing cards.

Hallmark Cards Inc. relies on mobile to communicate with its most loyal shoppers, connecting them to its retail stores to discover the products it offers, a company executive revealed in an ...