TaylorMade acquires Logan Olson Putters, expands into high-end boutique market
In a move golf insiders have anticipated for nearly a year, TaylorMade Golf announced Tuesday it has acquired Logan Olson Putters. The deal brings Olson—known for its small-batch, artistically styled milled putters—under the TaylorMade umbrella as a sub-brand, much like Tiger Woods’ Sun Day Red apparel and lifestyle company.