There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

The marketing and advertising sectors have always been fueling one another. Market analyses reveal that the global advertising industry will grow 6.3 percent in 2023, showing resilience despite ...

GJEPC has urged the government to align the definitions of 'diamonds' and 'lab-grown diamonds' with consumer laws.

From Gen AI guardrails to the population conundrum, Kantar’s Marketing Trends 2025 report highlights the key forces set to ...

Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

Our four departments are in the UK's top 20 (QS University Rankings 2024). The School of Global Studies is a global hub at the heart of Sussex University. Our engaged research and critical pedagogy ...

Why the best Prosecco is made in Conegliano and Valdobbiadene and how to figure out the best Prosecco to buy. Here's how to ...

This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

Defining low carbon cement with new global standards simplifies construction choices, amid complex emission considerations.