GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...
Our four departments are in the UK's top 20 (QS University Rankings 2024). The School of Global Studies is a global hub at the heart of Sussex University. Our engaged research and critical pedagogy ...
This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...