The Fred Segal brand has gone through several iterations ... Segal started with a 350-square-foot store on Santa Monica ...

Fred Segal, a staple of Los Angeles style since ... it struggled to stay afloat. A new Santa Monica store on Montana Avenue lasted less than a year. “Everything just fell apart and then I ...

There are currently two Fred Segal stores: one in Hollywood (on Melrose Avenue) and the other in Santa Monica. In 1976, the Hollywood location was purchased by Ron Herman, who still operates it ...

but on November 17 from 2PM-6PM Fred Segal's Rocks & Silk in Santa Monica will turn our attention East by hosting two philanthropic fashion events. Two designers with East Coast roots will ...