I interviewed five makeup artists—these are the top 2025 makeup trend predictions they have for next year, from grunge ...

Yumi Kaizuka is one of New York City’s top makeup artists. Having collaborated with celebrities like Lauryn Hill, Kell ...

Discover the top holiday makeup trends and expert tips from leading makeup artists. From glowing skin to dazzling eyes, ...

Christmas party is your open invitation to ditch the everyday look and wear glamorous makeup. Below are some easy yet ...

Taylor Swift’s makeup artist, Lorrie Turk, took to Instagram this week to share a detailed roundup of her favorite beauty ...

Alyssa Milano is celebrating another trip around the sun. Yesterday, the actress and activist shared a barefaced Instagram ...

In the ‘90s, at the intersection between grunge and minimalism, plum–moody, alluring, and universally flattering–was the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Sleeping with makeup on is a common practice among many people, whether due to lack of time, fatigue or simply forgetfulness.

Be the life of the party (and the coolest girl you know) with trends that scream main-character energy. From sci-fi eyes to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...