In short, marketing isn’t a cost center. For Ferrari, marketing is a profit center. Enzo wasn’t the first automaker to use racing to promote his brand. In 1904, for example, Henry Ford set a ...
Enzo Ferrari OMRI was an Italian motor racing driver and entrepreneur ... "Enzo Ferrari's Personal Car chassis no. 4085. The first ferrari 330 gt 2+2 prototype built in august of 1962.
Lewis Hamilton confirmed he will not be living in Enzo Ferrari’s house and said it ... I’m most proud of,” Hamilton said. “From the first moment sitting down with Toto.
Before this, however, Ferrari went through something of an inner struggle. Enzo had to change his mind and agree to put ‘the ... However, the Italians Lorenzo Bandini and Giorgio Scarlatti won the ...
One lucky (and wealthy) buyer will soon have a chance to add such a machine to their garage, as an early 1962 Ferrari 330 GT 2+2 prototype that previously served as Enzo’s personal company car ...