There are few things that light a fire in a beauty aficionado's heart more than a cheap dupe of a cult product ...

If you aren’t preparing your skin with a primer before your makeup, you can call attention to texture — not likely to be your desired outcome. According to Makeup Artist Erica Taylor ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

The No. 1-selling beauty product is a gel-based face primer that is formulated to hydrate and smooth your skin, and create a base for your makeup to stay. This campaign is encouraging everyone to ...

We’ve got just the looks to take you from “cute elf” to “queen of the North Pole ... shine brighter than the Christmas lights and ring in the festivities in style. So let your makeup do the talking ...

In my opinion, primer is one of the most underrated products in any makeup bag. Wish your foundation sat better on your skin? Get yourself a primer. Want that carefully applied base to last for longer ...

Struggling with oily skin, especially concerning makeup, can be somewhat challenging. If your primer isn’t efficient, your foundation may easily fade away, leading to a greasy, uneven complexion.

The key to flawless, long-lasting makeup starts with the right primer. For mature skin, look for formulas that hydrate, smooth fine lines and create a grippy base to keep your makeup in place all ...

The makeup stays put thanks to e.l.f. Power Grip Primer, of course. e.l.f. Cosmetics "There's a reason it is so beloved and so popular, because it works so well and the formula is incredible ...