There are few things that light a fire in a beauty aficionado's heart more than a cheap dupe of a cult product ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

e.l.f. Cosmetics wants you to use its Power Grip Primer. The No. 1-selling beauty product is a gel-based face primer that is formulated to hydrate and smooth your skin, and create a base for your ...

Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

Add cheese cut-outs to assemble the elf *face*. Use two blueberries for *pupils*. Place row of strawberries overlapping the gouda cheese slices to represent the elf hat rim. Fill in the rest of the ...

e.l.f. Cosmetics’ “eyes. lips. face. fandom.” stars Joey King and Lucien Laviscount in an entertainment-fueled sticky situation. e.l.f. Cosmetics’ “eyes ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

To give it that mischievous twist, surround the elf with some of your most prized beauty products, from bath salts to makeup, and complain to the kids that the elf got into all your good stuff the ...

ELF stock dropped 15% during inter ... Grip Primer as his parents use it to get their game face on too. e.l.f. Cosmetics Power Group Primer creates the "sticky" bond on gameday “The premise ...