E.l.f.’s Putty Primer is all over TikTok – and now ... The creamy formula has a green tinge that helps to reduce signs of redness – but don’t worry, once blended out, your face won ...

E.l.f. Beauty, the cosmetic company that stands for eyes-lips-face and is ranked number two in Forbes most successful mid-cap stock list, is under pressure from allegations by Muddy Waters ...

Joey King is no stranger to being on the big screen, with comedic faves like A Family Affair and The Kissing Booth just a couple of her most-loved works. Her most recent project, however, is ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

That’s why a good primer is a must. To kick off your beauty routine, e.l.f. Cosmetics wants you to use its Power Grip Primer. The No. 1-selling beauty product is a gel-based face primer that is ...

OAKLAND, Calif., November 25, 2024--(BUSINESS WIRE)--e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power Grip Primer ...

The e.l.f. Power Grip Primer mentioned earlier in this list isn't the only primer dupe e.l.f. has. e.l.f. Putty Primer - ...

Plus, it's a sunscreen that doubles as a makeup primer, so you can wear it as a base under full glam without worry of pilling ...