OAKLAND, Calif., November 25, 2024--(BUSINESS WIRE)--e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power Grip Primer ...

E.l.f. Beauty, the cosmetic company that stands for eyes-lips-face and is ranked number two in Forbes most successful mid-cap stock list, is under pressure from allegations by Muddy Waters ...

Benefit failed to offer confusion evidence since e.l.f. launch Intent to copy isn’t always an intent to deceive, judge said E.l.f. Cosmetics Inc. convinced a California federal judge that its Lash ‘N ...

Joey King is no stranger to being on the big screen, with comedic faves like A Family Affair and The Kissing Booth just a couple of her most-loved works. Her most recent project, however, is ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

That’s why a good primer is a must. To kick off your beauty routine, e.l.f. Cosmetics wants you to use its Power Grip Primer. The No. 1-selling beauty product is a gel-based face primer that is ...

The Virtual Luxe Lounge is an immersive digital shopping experience available to e.l.f. Beauty Squad members. Titled 11:11 Beauty, the company will house beauty and wellness products inspired and ...

So we're turning to e.l.f. Cosmetics for the shimmery shadows, long-wear lipsticks, and steadfast products to help it all stay put that will get us through party season without a hitch.

Don’t panic, though, there are plenty of items guaranteed to arrive before Christmas if they’re purchased today. Included in that list are beauty gift sets from top brands like Mario Badescu, OPI, E.l ...

In a Thursday interview with CNBC's Jim Cramer, E.l.f. Beauty CEO Tarang Amin denied recent accusations from a high-profile short seller who said the cosmetics company has been overstating its ...