My worst-kept secret is that I love Korean beauty products. Well, considering the fact that I write about them pretty much every month, I guess it’s hard to consider it a secret at all.
Over the last decade, Korean beauty (K-beauty) has quickly become a significant player in the Indian skincare market, with its innovative formulations, unique ingredients, and multi-step skincare ...
From aura nails to cat eye nails, Korean nail trends have a tendency to keep us in a chokehold once they make their way West. Alex Philamond, a nail artist who specialises in Japanese and Korean ...
Why K-Beauty and Why Now? The expansion aligns with the accelerating demand for Korean beauty products globally. Within Europe, K-Beauty is rapidly gaining momentum due to cultural influences such ...
Starting today, it brings trend-setting Korean beauty brands such as COSRX, Skinfood, iUNIK, and Secret Key, amongst others. The festival also brings Korean celebrity Jung Jiwoo’s beauty brand ...