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“黑五网一”观察:线上销售破纪录,消费模式转变明显
整体来看,今年线上购物仍是主流。Adobe Analytics最新数据显示,“黑五”当天美国在线销售额突破了100亿美元大关,全球范围内的在线消费总额也达到了惊人的744亿美元。同时,“网一”当天,美国消费者在线支出总额达133亿美元,同比增长7.3%。这一串数字不仅刷新了纪录,也揭示了消费者对线上购物的持续热情。
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