Discover the truth about bass fishing lure colors and why the black and blue jig stands out. Backed by science and personal ...

As a long time creative marketing professional, I couldn’t help but see the news of Pantone’s 2025 color of the year, Mocha Mousse. But as an even longer time bass angler, I couldn’t help ...

How can you choose what the best bass fishing lure colors are? Experience says one thing, but science says another. / Kurt Mazurek I pride myself on my mostly very logical approach to bass fishing.