Of all the trends to take in from the most recent runway seasons in Paris and Milan, a relatively approachable one is that ...

Ashley Avignone was by Taylor Swift’s side at the 2024 Super Bowl on February 11, 2024, and attended several games with her ...

From Dior's rose serum to the best eye cream of the year, hands down, these were our favorite launches of 2024.

Best Christmas beauty gift sets from Olaplex, Charlotte Tilbury, Refy, Chanel and more - Find everything from fragrances to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When you're the same age as the boom in online shopping and don't know life without YouTube, is there any wonder your a fiend ...

Many people experience discomfort when using eye makeup, which can be due to allergies or sensitive skin. This guide will help you apply eye makeup safely and comfortably. By following these steps ...

A moisturizing setting powder that keeps makeup in tact is a tall order, but Saie’s iteration delivers that and then some.

Sublimage is like the ultimate winter coat (couture of course,) for your face: luxurious, protective when the cold hits, and ...

"I use this highlighter on what I call my 'magic C shape' around the eyes and on top of the cheekbones. You can also blend ...

The art of makeup is no joke to learn! It requires precision, an understanding of colour theory, and the right products and shades to master. With so much information available on the topic, it's easy ...

If you wish to keep it minimal yet attractive, apply a soft pink eyeshadow and define your lashes with mascara. Complete your look with a nude pink lip shade. Mahira’s kohl-rimmed eyes exuded a ...