In the ‘90s, at the intersection between grunge and minimalism, plum–moody, alluring, and universally flattering–was the ...

Then before you know it, you've bought a collection of eyeshadows without considering which shades suit you best (we've all ...

In the best way possible, these glittery shades are what we imagined wearing makeup would be like as a kid: Fun, easy, and full of sparkles. We’re very into the metallic, cool-toned lavender as ...

Beauty buffs will be able to get their hands on MAC bestsellers like their iconic Velvet Teddy lipstick for a fraction of its ...

These smooth, creamy powders won’t budge. Before joining InStyle, she worked as a reporter for a local newspaper in Nanuet, New York, as well as a beauty writer for Exhibit A, an online ...

who calls it “the best natural palette” with shadows that “work on every skin tone.” It comes with two different double-sized base shades to apply first and build your eye-shadow look off of.

Check out the top celebrity beauty trendsetters of 2024 – from iconic makeup looks to stunning nails, these are the beauty ...

Struggling to get your eye makeup to last beyond the first hour after you've applied it it? Using one of the best eyeshadow primers first will improve its longevity – also helping you to avoid ...

Wondering how to find the perfect lipstick for your complexion? A pro reveals how - and the one colour that suits everyone ...

Sabrina Carpenter, Camila Cabello, and Meghan Markle's makeup artists weighed in. We've been in an age of " no makeup makeup " for the last few years, so when I went backstage at NYFW to scope out ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...