Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

Apple will directly sell advertising inventory on its Apple News platform and move away from its reliance on third-party vendors. The shift in business strategy, reported by Axios, signals the tech ...

The 2020 Epic Games v. Apple legal dispute ignited both institutional and public discussion over the app store commissions. In August 2020, Epic Games began promoting the option of using third ...

Apple, which has already been selling its own inventory in search and its App Store, has made other strides on the advertising front recently, including the appointment of Lauren Fry to oversee Apple ...

This would ensure the best user experience and also ignite greater opportunities for sponsorships. Apple is already selling its App Store ads but the matter is very limited to a few options only. So ...

Learn more With the release of the iPhone 16 series, Apple now has nine iPhones to pick ... to run the AAA game titles available in the App Store as smoothly as newer processors.

Smarter, faster on what matters.

For the first few years, this was often a one-time payment made in-app to remove ads, access more levels or premium functionality. It has since developed into subscriptions, cosmetics, and other multi ...

Advertising in Apple Services isn't entirely new, as it has done so for Apple News and the App Store for quite a while. However, it has apparently recently changed tactic when it comes to Apple ...