Apple is promising ‘dramatically more performance’ and ‘significantly less’ power draw than comparable Intel CPUs with its new M1 Pro and M1 Max chips that go inside the new MacBook Pro ...

Apple Intelligence is made possible by Apple’s silicon efforts, as revealed in detail in a new interview with company execs.

Apple executives believe that by designing their own Apple Silicon chips and AI, the company now has a significant advantage ...

Apple has launched new versions of its custom M1 chips - M1 Pro and M1 Max. The new M1 chips power a 14-inch and 16-inch MacBook Pro. Here’s a comparison between the M1 Pro and M1 Max with the M1.

When it comes to selecting the perfect MacBook Pro, understanding the differences between the M4 Max, M3 Max, and M1 Max ...

Apple's latest iMac may not reinvent the wheel, but it's a worthy upgrade to an already excellent all-in-one computer.

The Circuit podcast, in its latest episode, invited Apple's Vice President of Platform Architecture Tim Millet and Tom Boger, Senior Director, Mac & iPad Product Marketing at Apple for a conversation.

Apple is updating the iMac with an M4 chip. The new iMac, announced this morning, includes an M4 chip with an 8-core CPU and ...

While the AI-powered features on iPhone with the iOS 18 update is getting the most buzz because — let's be real — new ...

As Amazon gears up for early Black Friday, tech enthusiasts are in for a treat with exceptional deals on the latest Apple ...

Apple's Tim Millet and Tom Boge share insights into Apple’s silicon philosophy, explaining how the company maintains a lead ...