Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...
Mahindra will temporarily rename its new electric SUV, the 'BE 6e' to 'BE 6', following IndiGo Airlines objection to the ...
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...
A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra ...
Mahindra and Mahindra has renamed its newly launched SUV, the Mahindra BE 6e to Mahindra BE 6 amid ongoing legal tussle with ...
The term BE is already a registered trademark with the automaker, representing its born electric platform that forms the ...
Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the ...
Mahindra launched two electric SUVs on November 26. One of these SUVs was named BE 6E. Indigo objected to '6E.' Mahindra has ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Mahindra & Mahindra renames its 'BE 6e' electric SUV to 'BE 6' amid a trademark dispute with IndiGo.
Mahindra & Mahindra on Saturday said it has decided to rename its new electric vehicle brand as 'BE 6' but noted that it will ...