Mahindra & Mahindra contests IndiGo's trademark infringement suit over BE 6e, emphasizing distinction and uniqueness in court ...
Indian automaker Mahindra on Saturday (December 7) announced its decision to strongly contest a trademark infringement ...
Facing the legal battle, the Mahindra has renamed it 'BE 6e' SUV to 'BE 6' for the smooth launching in the market.
Mahindra emphasized that their registration application is for an entirely different industry sector and product, and hence, they do not see any conflict.