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Two brothers created the Yeti cooler. Then their partner was murdered.
The first Yeti coolers arrived in America in the spring of 2008. They had spent weeks at sea, traveling from a factory in the Philippines to a leased warehouse in the hills south of Austin, Texas.
Yeti set out to conquer the cooler market. A supply-chain murder almost derailed it.
The 65-quart model of the cooler, the Yeti Tundra, was three times sturdier than lesser brands, and retailed for around $300.