After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Ruben Schreurs joined Ebiquity in 2020 as chief product officer when the company acquired Digital Decisions, which he founded.

It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...

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Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...

The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...

Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and ...

The GroupM and OMD veteran most recently led media pitches, audits and transformational projects at consultancy R3.

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad ...

The new agreement provides for a 6% raise over two years for all members. Those with many years of service and have been ...