Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

M&S Food has overtaken Aldi as the most recognised Christmas ad from branded stills, the latest data from week three in Ipsos ...

The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing ...

In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in ...

From Britvic driving volume growth to the personalities needed to create the optimum marketing team, it’s been a busy week.

Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s ...

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

Most B2B marketers are open to a new role (55%) if the right opportunity came along, according to LinkedIn’s 2024 B2B Marketing Benchmark data with Ipsos. Split by seniority, B2B CMOs (46%) and other ...

Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

To win over CFOs, marketers must go beyond speaking the language of finance. They need to understand the ‘hidden persuaders’ ...