In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...

M3 Group, a leading marketing and strategic communications agency headquartered in Lansing, Michigan, today announced its acquisition of roundtable6, effective Oct. 1, 2024. This strategic move marks ...

Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message ...

Sports marketing has been a growing focus for the grocery ordering platform since undergoing a brand refresh and appointing a ...

The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this ...

The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the ...

Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between ...