Short videos are not just a trend. They are a powerful tool for building relationships, extending reach, and sustaining relevance — especially among readers in the 18-34 age range.

According to the INMA Newsroom Transformation Initiative advisory council, newsroom teams should focus on differentiating, ...

Per-subscriber personalisation accounts for the interests of each subscriber individually, similar to what Netflix and ...

The implementation of header bidding was particularly pivotal in Stampen Media’s success, but it was not the only factor.

Kyiv Independent’s documentary follows a a group of Ukrainian military medics from the heat of battle in war-torn Ukraine to ...

Traffic from generative AI currently represents only a small portion of visits, but this is steadily growing, and media ...

Even though NotebookLM has increased newsroom efficiency, the Vía País editorial team still reviews all content before it is ...

We can — and should — work with creators. They are here to stay (and are often much more popular than news brands where ...

Years into data-driven paywall and pricing strategies, integrating print and digital teams, investing in social media, and ...

The Newsroom Initiative Town Hall will share some of the key learnings from 2024, look at what to expect in 2025, and examine ...

Jonathan Harris, senior director/product at Zuora, detailed how AI can help news companies navigate data and subscription ...

The report, the last of three by INMA Generative AI Initiative Lead Sonali Verma this year, highlights case studies from news ...