Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf ...

We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to ...

When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency ...

Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...

PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them? Tayler Felix: If your brand has an ...

We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and the localized OOH campaign supporting the broader effort. Mazda CMO Brad ...

The FTC’s Negative Option Rule is designed to protect consumers from unfair practices in subscription services. A negative option feature means that if customers don’t actively cancel a service, they ...